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1 - 2 - 3

1 - 2 - 3 are special numbers. For some reason in every sport, the first 3 people are awarded a medal. 

Ofcourse 1 is the best place to be to get maximum attention but 3 is atleast the last place you would want to be. Noone cares about 4, so dont bother, be where you can be 1 or 2 or 3.

Noone remembers the 4th best restaurant or 4th smartest guy in class or 4th smartest employee or the 4th best search result in a search engine. No one remembers the 4th product feature or benefit or the 4th vendor quote, noone remembers the 4th guy who finished the 100% metre race or the 4th country in the olympics medal tally.

Be 1 or 2 or 3, or dont be at all.

1 comment:

Kunal said...

ppl generally dont remember 2nd or 3rd either..

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