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ValueClick executive joins a startup

Reuters reports one of the early executives of valueclick, an online adnetwork has joined a startup called gigya. 

Gigya apparently lets application developers distribute their applications in their publisher network. It also lets advertisers advertise in these widgets and shares earnings in advertsing with publishers and developers.

Good business model. Distributed content is surely the next big thing on the internet. 

I wonder if these recessive times will allow senior executives of more public cmpanies to take the plnge venture backed startups.
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